Google Issues a Warning About Guest Posting to Build Links

Google has issued a warning to remind site owners about the dangers of publishing content on other sites for the purpose of building inbound links.

The company doesn’t frown on guest posts or syndicated posts in general, but lately there has been an increase in spammy links stuffed into these types of posts. That’s the reason behind this sudden warning from Google.

Distributing content on a large scale when the main intention is to build links back to your own site is strictly prohibited under Google’s guidelines on link schemes.

What Google does allow are guest posts and syndicated posts which “inform users, educate another site’s audience or bring awareness to your cause or company.”

Is your PPC Agency Wasting your Budget?

Google goes on to explain other article writing and distribution practices that are against its guidelines.

Stuffing keyword-rich links to your site in your articles.

Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites.

Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on.

Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=”canonical”, in addition to rel=”nofollow”, is advised).

This probably goes without saying, but Google reminds being caught publishing articles with spammy links could affect the perceived quality of a site and thus affect search rankings. Site owners should be vigilant in their vetting of guest posts, and nofollow any links that appear questionable.

Google will also take action on websites creating the content in violation of Google’s guidelines. The company points out to site owners being harassed about publish content they can submit a complaint via Google’s spam report form.

Do you want to create a following online?

Make sure that you continuously positioned up whilst taking walks a blog. If you don’t post content material regularly, then your internet site visitors will lessen pretty speedy. Have a guestbook or contact data posted as properly, so your audience will have interaction and offer comments. In case your readers are glad alongside your response, they are much more likely to come back again-returned.

Make it smooth for readers to percentage your blog posts using their favorite social media testimonies. Nowadays, this can be completed through standardized buttons that we ought to readers mechanically syndicate. All or part of your post’s content to their favored social media offerings and touch upon them in real time.

Weblog

Avoid writing blogs approximately subjects you have not any interest in or recognize now not something about. It’ll reflect on your writing and you may likely stumble upon as uninformed in you’re uncertain of what you’re writing about. This will flip readers off and they may keep away from revisiting your internet page.

Low-fee SEO offerings

given that blogs are written on an extra non-public degree, you must keep away from writing in formal tones. This could make it less complex for the reader to relate to you on a personal degree. This may hold your readers coming again in a while to take a look at more of the blogs you write.

Whilst writing weblog posts, it’s miles critical to choose out amazing titles. Attempt to add some keywords in your identify, however, maintain it quickly and candy.

With a touch idea and creativity, you can come up with short, catchy, exciting titles so that you can draw readers in. Add multiple large keywords and you may have readers very quickly!

Strive to post in advance. Do no longer be shy, or assume that it is able to smash the authenticity of your weblog. As long as you still be the author that writes undying content, there gained be any troubles.

Posting in advance can be a tremendous technique to use, and it could relieve your stress via already masking something beforehand of time.

That will help you get extra site visitors for your weblog and maintain up with the modern inclinations, you need to cognizance a number of your hobby on submitting your post and blog links to social bookmarking websites.

Web sites consisting of Digg, StumbleUpon, Reddit, are all outstanding locations wherein you can put up your blog links.

Have your weblog experience pleasant and heat to site visitors. Respond to remarks that humans go away, and this indicates more than virtually thanking them, attempt to have actual conversations. If you may growth a dating collectively along with your readers, they’ll be inclined to be extra reliable to you, and maintain coming lower back.

Offer your readers the possibility to enroll in your blog and your RSS feed. While human beings can have correct content material added warm and clean, you increase your price to them ten fold. Maintain the subscribe button in an easy to find out the location and deliver actual content regularly to dissuade readers from discontinuing.

Weblog experience best

the visitor walking a blog can be your awesome pal as regards to most important readers in your very own weblog. Discover a specific, applicable blog whose proprietor will permit you to post. Then create a few awesomely written posts and lead them to face out among other traveler posts. Use this device to present readers a flavor of what they are able to locate via hopping over to your blog!

Don’t make your blog look too crowded or your readers will skip some other area. If you jumble the whole lot together, seeking to get the maximum material you could get on one web page, readers turn into crushed.

Carefully determine what’s important to encompass on a web page, and what is better reserved for the subsequent web page.

Don’t fill your weblog with meaningless content. Discover a topic that suits your weblog, and research it cautiously. If the content cloth that you submit is not of notable, you obtained ever prevail. Content is what makes a blog succeed or fail.

When you start running a blog, you might be doing it for advertising and marketing and advertising and marketing reasons. At the identical time as that is perfectly first-rate, you want to make certain that your recognition is of your content material, no longer your advertising. If human beings trust that you are simply giving them one income pitch after some different, they’ll no longer come take a look at out your weblog.

Writing blog posts that draw from your very personal non-public experiences is a superb idea. This can help you connect higher with the humans that go to your web page.

It additionally makes the reader view you as an expert in anything you’re speaking about seeing that you understand it firsthand.

Try to link to different comparable blog posts across the net to boom your viewership. The more interconnected your weblog internet web page will become the better danger there is that a person browsing the net will stumble across your blog. Consequently, it’s far vitally vital which you link your blog to similar blogs.

Be sure to grow to be aware of the hotspots of your weblog. Hotspots are the locations that have a propensity to be the maximum seen in your weblog.

What you have got in those areas relies upon for your layout and your reader’s analyzing behavior. You may use the gap for diverse incentives, consisting of reminders for subscribing, advertising, or perhaps pinnacle fee content material.

Make sure which you have a weblog mailing list began early. The earlier you get this started out, the more time you will make that list large. As soon as your blog is extra hooked up, this listing may be used to usher in cash. And you’ll be thankful which you already took care of this.

With all which you now apprehend approximately blogging and the way it’s going to let you. You need to now have a technique in thoughts for the manner you need to move about blogging inside the future. Just consider that it takes the time to in reality set up a blog with the extent of success you wish to acquire.

Court SHUT DOWN Travel Ban Trump

Court SHUT DOWN Travel Ban Trump Stuck Back with This BRUTAL THREAT

Just an hour ago the 9th Appeals Court of San Francisco ruled to uphold the suspension of Donald Trump’s travel ban of 7 terror plagued countries.

Can bet the President Trump was NOT happy to hear this. That’s why he immediately shot back with a Tweet and Facebook post that has the liberals scared like little babies…

Trump Tweeted:

SEE YOU IN COURT! THE SECURITY OF OUR NATION IS AT STAKE

He is right. This is not just some stupid game Donald Trump is playing. ISIS is a very serious threat to Western democracy as a whole and they are using the refugee programs from these countries to sneak in and establish terror colonies across Europe!

US District Judge James Robart in Seattle, Washington today ruled against government lawyers’ claims that the states did not have the standing to challenge Trump’s order and said they showed their case was likely to succeed.

He doubled down on his threat when he told reporters in the West Wing.

“It’s a very very serious situation so we look forward to seeing them in court.”

They have no idea the can of worms they just opened. Donald Trump LOVES lawsuits. He is the king of them. Now that they are threatening his country and right to lead, there is gonna be Hell to pay.

– Zia Ahsan, SEO Specialist

Dhaka, BANGLADESH

 

 

 

How to SEO Pins on Pinterest

Want to get your pins in front of customers?

Have you considered using promoted pins?

Pinterest promoted pins can help you drive referral traffic and increase sales.

In this article, Zia Ahsan SEO Specialist discovers how to create promoted pins on Pinterest.

 

Discover how to create and use promoted pins on Pinterest.

Why Promoted Pins on Pinterest?

Pinterest’s promoted pins, which are now available to all businesses, are designed to increase visibility to a targeted audience.

They help you get your products or location in front of people who are far along in the buying process and ready to make a purchase.

Promoted pins are searchable, so you can add keywords to connect with users who are searching for content like yours.

Promoted pins will show up in relevant searches, which can help you connect with users who are further along in the buying cycle.

With promoted pins, you’re paying to have your pins placed where users are most likely to notice and interact with them.

The promoted pins that users see are based on their interests and activity on the site. Users can’t turn off promoted pins, but they can hide specifically promoted pins that they don’t like.

Here’s how to get started with promoted pins for your business.

#1: Understand Campaign Objectives

Just like with other types of social media ads, you can run promoted pin campaigns based on specific goals and objectives. There are three objectives you can choose from:

• Engagement: Get engagement on your pins, such as repins, clicks, and close-up views of your pins. You pay per action was taken.
• Traffic: Send traffic to your website when users click through your pins. In this case, you pay per click to your site.

This pin was promoted to drive traffic.

• Awareness: Use promoted pins to introduce and expose your brand to a relevant audience. Awareness pins are currently available only to Fortune 500 companies who have a minimum monthly ad spend, but that may change in the future.

Promoted pins, like other social media ads, work on a bid system, so keep this in mind when setting your budget.

#2: Create a Promoted Pin

To create and use Pinterest’s promoted pins, you need to have a business account. If you don’t already have one, you can either create a new account or convert your current Pinterest profile to a business account.

Once your account is set up and ready to go, hover over Ads at the top left of the Pinterest home page and select Overview.

 

 

Pinterest’s ads dashboard gives you an overview of your current campaigns.

This article walks you through how to create an engagement promoted pin, but traffic promoted pins work exactly the same way. From the Ads Manager, click on the Promote button next to Engagement Campaigns.

Click the Promote button next to the type of campaign you want to create.

Next, select Boost Engagement With Your Pins. If you want a traffic campaign, you’d choose to Get Traffic to Your Website.

Select the goal for your campaign.

On the next page, name your campaign, select a start and end date (the end date is optional), and choose a daily budget. I recommend setting an end date since you can only have daily budgets instead of lifetime budgets. If you don’t set an end date, make sure you keep an eye on the campaign so you don’t spend more than you intended.

Add a name, start and end date, and daily budget for your campaign.

After you click Pick a Pin, you’ll see a list of your pins. Select the pin you want to use for your campaign. If you want, you can search for a pin using the search box, or view the pin that’s been most clicked or the most repinned in the past 30 days.

Select the pin you want to use for your campaign.

After you select your pin, enter a name for your promoted pin and set a destination URL. Make sure that the URL goes to the specific page where you want users to land, not a generic homepage.

For the destination URL, enter the specific page you want users to go to.

In the next section, select relevant topics that will help you reach your target audience in their home feeds. You want your pin to be placed in the right Pinterest categories so users come across it while browsing. Make sure to choose only relevant interests for your pin, not random interests your audience might have (as you might do on Facebook). This step is about pin placement, so it needs to be accurate.

Select only relevant interests for your pin.

Next, select keywords to add to your promoted pin so your pin will pop up when users search for those keywords. This is important for connecting with users far along in the buying cycle (which they normally are if they’re searching for something specific).

When you type a keyword in the search box, Pinterest will show you relevant keywords (and related keywords) you can add to your campaign. Click a specific keyword to add it. The keywords you’ve added to your campaign are shown in blue.

Choose as many keywords as you’d like to add to your campaign.

Now choose the geographic locations, languages, devices, and genders you want to target.

These targeting options help you reach the right audience.

At the bottom of the page, you need to enter a maximum CPE (cost per engagement) bid. This is the maximum amount you’re willing to spend on your bid. Pinterest gives you a range of what advertisers are currently bidding to help you make this decision. Pinterest will tell you if your bid is low, good, or strong.

Pinterest tells you how your bid ranks compared to other advertisers’ bids.

The last step is to enter your payment information and set up your billing if you haven’t done so already. Keep in mind that there’s no review page, so make sure your campaign is how you want it before you click Submit. You can’t change the creative of your ad once you submit it.

You can edit certain details about your campaigns at any time, including the campaign name, end date, and daily spend, as well as pause the campaign. To access the campaign you just created, go to the Ads Manager Overview page and click on View All next to the campaign type.

To find a campaign, click on View All next to the campaign type.

From the Overview page, you can view your campaign’s progress, edit certain details, and export data for the campaign.

The Overview page shows the specifics of your campaign and allows you to export the campaign’s data.

Keep in mind that the campaign won’t run while pending approval.

#3: Set Up a Conversion Tag to Track Performance

To see how well your promoted pins are performing, you’ll want to set up Pinterest’s conversion tracking. To do this, you add a snippet of code, called a conversion tag, to your website to track referral traffic behavior.

To create a conversion tag, select Conversion Tracking from the Ads drop-down menu.

You can access conversion tracking from the Ads drop-down menu.

From here, you can review all of the conversion tags you currently have or create new ones.

View and create new conversion tags on the Conversion Tracking page.

When you create a new tag, add a name for it, choose an objective to track (Page Visit, Sign Up, Check Out, or Custom), and select time frames for clicks, engagements, and views.

Customize your conversion tag.

After you click Create Tag, Pinterest displays your conversion tag. Copy this snippet of code and paste it into the webpage or website you want to track.

Place this snippet of code on your website.

It doesn’t appear that you have to add these tags to specific campaigns and that they’ll be applied to all of them automatically.

As with individual campaigns, you can export the data from a conversion tag.

Final Thoughts

As Pinterest continues to gain new users who make buying decisions on the site, promoted pins will only increase in value to businesses. Having a well-placed promoted pin, optimized for visibility, can help you connect with a relevant audience that’s ready to buy.

What do you think? Are you considering using promoted pins? How have promoted pins worked for your business? Share your thoughts, experience, and knowledge with me.

TOP 35 SEO Interview Questions

1) What is SEO and introduce its types?

Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.

Two Types of SEO are:

On Page Optimization
Off Page Optimization

2) What are the SEO tools do you use?

The SEO tools that I use are Google analytic, keyword search, Alexa, open site explorer, Google Webmaster.

3) What do you mean by Backlink?

The incoming links to your website or webpage is referred as Backlink.

4) What are out bound Links?

The outbound links are our website links to other webpage or website.

5) Can you tell me something about Googlebot?

To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.

6) What is Cross linking and what are the function of Cross linking?

Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.
It provides the users with reference sites that consists the content related to the search.
It doesn’t need to be owned by the same person as it provides the methods that have been built on the Internet.
It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.
The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.
It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.

7) What is the main purpose of using keyword in SEO?

Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.

8) Can you mention the functions of body content relevance?

Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.

9) What are Spiders, Robots and Crawlers and what are their functions?

Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.

10) What does it mean if nothing appears on doing search on the domain?

On doing search on your domain and if nothing appears then there are three possibilities.

May be the site is banned by search engines
May be no index by search engines
Some canonical issues

11)What is keyword stemming?

The process of finding out the root word from the search query is referred as keywords stemming.

12) Name some SEO blogs that you frequently read?

Jimboykins
Search Engine Land
SEOSmarty
MOZ
Search Engine Journal

13) What do you mean by Cloaking?

Cloaking is a deceptive way of optimizing search. In this technique a different content will be searched by the search engine than what is presented or searched by the users.

14) How many types of Meta Tags are there in SEO and what are their characters limits?

There are two types Meta tags in SEO.

Description Meta tag with 150 characters limits
Keyword Meta tag with 200 characters limits

15) How many characters limits in Title tag?

We can add 70 characters in title tag.

16) What is Google Sandbox?

Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.

17) Tell me something about Black Hat SEO?

In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.

18) Name few Black Hat SEO techniques ?

Link Farming
Hidden text, etc.
Gateway or Doorway pages
Cloaking
Keyword Stuffing

19) Can you differentiate between ‘nofollow’ and ‘dofollow’ link?

Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.

20) What is the difference between PR (page rank) and SERP (Search engine result page)?

Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.

SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.

21) Why the Title Tag in website is valuable?

Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.

22) What is considered as more significant, creating content or building backlinks?

Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

23) Can you mention the difference between SEO and SEM?

SEM (Search Engine Marketing), it is used for the promotion of website through Search Engine Result Page (SERP) , while to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.

24) What do you know about LSI?

LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.

25) How will you cross-check whether your SEO campaign is working or not?

To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

26) What is the meaning of competitive analysis?

Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

27) What will be your next steps if your SEO methods or technique does not work?

My first attempt would to try analysis the problem and resolve them step by step

Firstly I would try to see whether it is a new project, and then like to re-check the key words.
Also, I would look for relevant key-words that can be helpful.
Even though the webpage and website has been indexed well and still not appearing on the first 10 pages of search engine result page, then I would make some changes in page text, titles and description.
If website is not indexed well or dropped from the index, than it might comprises serious issues and re-work might be required.

28) What is PPC?

PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

29) What is 301 redirect?

It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .

30) What are Webmaster tools?

Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.

31) What is keyword density and what is the formula for knowing keyword density?

From SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.

32) What is robots.txt?

Robots.txt is a text file. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.

33) What will you do, for the company website you are working for, decides to move all the contents to new domain?

The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.

34) Can you optimize the website which has pages in millions?

From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.

Good Internal link structure
Generation of dynamic title and description
Dynamic XML sitemap generation

35) What is the latest update in SEO?

The latest updates in SEO are:

Panda
Penguin

Bonus! 3 More!

36) What are the key aspects of Panda update?

Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.

37) What are the key aspects of Penguin update?

Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.

38) How will you neutralize a toxic link to your site?

Through Backlink Quality Checker you can know who links to your website. Now, you have to go to ‘ Toxic link’ report, where you will find all the links, that are harmful to your websites. If there is any link in ‘ Toxic link report’ that matches with the link on your website, then you can remove it by using ‘Google Disavov tool’.