10 Ways SEO to Increase Your Conversions from your Landing Page

Think if you had an unbelievable SEO strategy that drove big amounts of organic traffic combined with a splendidly optimized PPC campaign that pushed even extra targeted traffic  to your site. Life would be nice, right?

While we’d all throw money at our ad campaigns to examine continuing profit, the downside to it comes once you have to tweak, split test, and track a way to pull profit, day in and day out.

 

In theory, it sounds marvelous, but all of the traffic inside the globe is completely useless until it’s converting to leads and eventually as sales. Getting traffic to your site is good, but if that traffic doesn’t convert, it’s just about useless.

Increasing your conversion rates is completely crucial. Having an honest conversion rate is  the inspiration and the aim of high volume of sales.

Creating Dynamic SEO Landing Page for better conversions

Your business can forever be benefited from high dynamic landing page by seo. Higher conversion rates mean extra customers and extra customers mean additional profit potential.

The aim of your landing page is to capture leads and warm them up before inflicting them down your sales funnel. Make your landing page as a chunk of art.

If you are inflicting that traffic to poorly optimized landing page, you are primarily throwing your money down the drain. If you’d prefer to convert extra of your traffic into leads, sales and revenue then certify that your landing page features the following 10 elements:

• Make perfect seo for the words do the job.

The first thing that a visitor sees on your website landing page is the headline, and therefore this headline should make it clear what your business is all about.

Tips to writing headlines:

• The headline should be something catchy.
• It should be the most important USP (Unique Selling Point) of your business.
• It should resonate with your target audience.

And, just underneath the headline, you can use a subtitle to talk about your business’s value proposition.

While testing out completely different product to action, try using action language that spurs guests to want on the spot action like “grab yours now”  “fast selling” “serving millions and now you”.

• Start interacting with the customers and create a sales funnel

Sometimes what kills your conversions is that, you’re requesting the sale (signup or whatever) too fast. Most of us could also be “just browsing”, and not be psychologically ready or may not be in passing hurry to buy for directly.

A buyer always has a psychology to buy a refined merchandise, longer conversation to get a better link with the client wouldn’t harm, a longer conversation can help to create a need before they’re able to commit.

RankWatch, a software system package, provides a demo or a 14 Day Free Trial instead of requesting a signup or purchase which can in return bring necessary improvement in conversions and gain trust.

But in many cases you want to solely impede and build a sales funnel to form trust, develop relationship and prove your expertise. Thats why u need a perfert seo for your site.

• Understanding the buyer’s intent:

Your guests will depart from your website, if you hearth excessive quantity of information. It is very important to understand the buyer psychology.

First of all, people are terribly lazy, hence, if your lead capture pitch sounds like a job they will lose the interest. Second, with various data and security breaches in the news recently, shoppers are extra cautious to swing their sensitive data out there.

Quite just, the extra data you attach, the lower your conversion rate goes. A variety of your guests will see multiple kind fields and instantly not have an interest, whereas others could just want to end it and leave before finishing it.

It boils down to this, trim your appearance down to the very crucial elements that is required to convey the important information that you want to pitch and still turn out a valuable lead.

• A/b Testing:

A/B Testing is one amongst the most essential part in seo of the right content for the landing page, how it works:

A/B Testing is a strategy in marketing in which two versions, A and B (the control and the treatment) are tested against each other.

The goal is to identify changes that increase the chance of what you want to occur (increase the user interaction).

There are many online A/B testing tools which allow you to send half your page’s traffic to the original (A) version, and half to your new, treatment (B) version. The test is run until one variation is clearly more successful.

 

 

• Tell guests exactly what they’re reaching to get.

It’s all about pulling your stakes high and providing guests with utterly everything they need to understand concerning your product. How long can you track the services for a particular product? Any additional plans they can encash?

How will the product benefit them? How is it going to look like? It is very important aspect to clarify your guest of your offer to avoid any further confusion and distrust. A single clear offer makes the full methodology lot simpler and sander.

• Linguistic play.

Use emotionally-charged language and marvelous storytelling to urge your guests eager and excited to try your product. Your landing page must look great if you want to attract conversions.

A shabby “thrown together” looking landing pages isn’t going to gather trust for your brand. completely avoid using readily available templates. Consumers come in contact with these templates all the time and they all begin to look the same.

 

• Check on the Appearance.

Different colours can signify numerous things and be attractive at the same time. Check a spread of palettes to examine that, which of them result in optimum conversion rates.

Your landing page ought to look nice if you’d prefer to attract conversions. You want to differentiate yourself from all of the other offers out there.

• UseAesthetically sound photos.

Using generic, tacky stock photos can send the inaccurate message concerning your product. Use professional-quality photos where required.

• Locomote your users.

Move your visitors’ attention to your most important on-page half through the utilization of arrows or completely different visual cues. Merely beware to stay tasteful.

For eg: pictures can be used to draw attention, position them strategically in order to move your visitors through your landing page and focus their interest on key elements of your conversion process for example, your “Buy Now” or “Download Now” buttons.

• Restrict your offer.

When faced with too many choices, the crowd could become paralyzed and totally avoid a selected task or decision. Once you see the potential, be very clear concerning what your product is for.

My verdict:

Using the above mentioned seo tips you will certainly come up with a better landing page that can convert visitors into potential leads and customers.

Consider testing different traffic segments, as well as the features and benefits of the products or services you’re selling, in order to increase your odds of experiencing landing page success and to figure out which landing page drives the highest conversion rate.

Keep all these seo tips in mind and your landing page will become an effective tool to make conversions.

 

Please follow us on Facebook, Twitter, Google+

How to Find 6 Effective Long Tail Keywords ?

How to Find Long Tail Keywords? Here is the 6 Effective Ways

Long Tail Keywords For every successful website, say one that runs a PPC program, long-tail keywords is most likely a part of the strategy. Long-tail keywords is a term used to refer to any search query that consists of more than 3 words.

Long tail keywords often have low cost-per-clicks as well as low search volume, yet many companies running PPC campaigns tend to overlook them.

Even though individual words contained in long tail keywords don’t have a significant impact on PPC programs, when measured in aggregate form, they have a potential of transforming results by lowering Cost-Per-Head and Cost-Per-Click thus increasing click-through-rates as well as the overall quality score.

Now, how do you find long-tail keywords? There are many ways to do that. Here are 6 ideas that will help you start building long-tail keywords for your online business:

1) Running a Search Query Report

If you’ve been running an Adword campaign, you can easily access search query reports for the previous months. What you’ll get are the results of all the terms that your ads showed up for.

Secondly, you’ll get terms that you already don’t have in your account.

It’s the most effective way of building your list for long-tail keywords since the results come directly from real users in regards to your campaign.

If you want to make the most out of search query reports, run them at least once every month and take note of all the new terms you don’t have in your account.

2) Localize Those Keywords

The best way to do this is to append all your keywords with the name of your country, city, town, village etc.

For instance, if your keyword was ”cooking class” and your town was Boston, you could say–”Boston cooking class” or something related to that. Your main focus should be on search queries that users search for in your locality.

3) Add Qualifying Terms

Use qualifying terms with your keywords together. If you sell shoes for example, you could add colors, gender, style and size to your keywords.

If the root query was ”boots”, categorize your keywords into themes and columns and start with the root term ”boots”. In the column section, include the colors of the boots available.

Dedicate another column for the style of the shoes you are selling. Add as many columns as possible and then run a summary of all the root terms you’ve appended to all qualifying keywords.

4) Competitor Keyword Report

Tools such as keyword Spy lets you know which terms your competitors are bidding on. Using this technique, you can identify other ”long-tail” opportunities you are not utilizing.

There are two things you are likely to find; Either you’ll notice that they are ignoring long tail keywords, or they are just focusing on certain local areas that’s worth testing as well. However, ensure that you use other search engines besides Google because these still account for 20% of all the searches in the U.S.

5) Find Out what Specific Terms Visitors Use to Arrive at Your Site

This is where a search box comes handy. This feature, when installed on your website, will allow you to monitor which terms visitors used to locate your site.

If you use HubSpot for example, you can find this data by setting up a Google custom or site search box, and this can be installed by a HubSpot Service Provider.

You’ll be surprised that visitors are very specific on what they search for online.

These searches range from geo-focused, or sometimes they are put in the form of questions, geared towards a particular product/service.

This data represents the exact queries that visitors searched for to land onto your website. So you can take advantage of that information for the benefit of your business.

6) Analyze Organic Search Referral Traffic

Always stay updated with traffic from organic search referrals.

Even though Google recently updated their system regarding encrypted searches, the new order means that you won’t be able to trace the exact keywords that people searched on Google to arrive at your website.

That’s so unfortunate.

You can’t penetrate a competitive market and succeed without focusing on long-tail keywords. If you are just starting out, you might find that ranking your business well for competitive keywords is a challenge.

You need to learn how to dwell on specific and less competitive keywords that will make your website effective. Use the 6 effective ways to identify long tail keywords above.

 

Please follow us on Facebook, Twitter, Google+

5 Paid Traffic Sources Every Online Marketer Should Be Testing

Wow, there’s a lot of ways to spend money online to help grow your business. Deciding which Online Marketer sources to focus on can be pretty overwhelming. Focus is essential when optimizing your marketing mix, so we’ve identified 5 paid traffic source that you should master or at least test, before looking elsewhere.

1. Google Adwords

This one’s a no-brainer. Adwords offers one of the most versatile paid traffic solutions around, both for search and display advertising.

Targeting someone by what they search online is an excellent way of understanding a visitors intent to buy your product.

Often referred to as reaching someone at the “bottom of the funnel”, Adwords can be extremely effective at targeting people who are ready to buy.

Unfortunately that portion of the funnel can be pretty small, so how you attract visitors at the top of the funnel

and coax them down the funnel with great content and best practice inbound marketing tactics is the hard

(or harder) part of Online Marketer. In the early days of the internet this might have been possible with the

Google Display Network (GDN), but now due to banner blindness, for the most part we don’t really see these ads; and ya gotta see ‘em to click ‘em (you can quote me on that).

Here’s a heat-map study from the Nielson Norman Group showing just how much people ignore display advertising.

That being said, a hugely effective tactic that the GDN can be used to execute, is retargeting. Coupled with some of the below paid traffic sources, retargeting is a great way of advertising only to people who have already shown interest in your company by visiting your website.

And not your entire website, but a particular page on your website, like…I don’t know… your pricing or checkout page!

(yeah, pretty good indicator of someone who’s thinking about pulling out their wallet)

In short

-If you know what keywords your customers are punching into Google, Adwords is a no-brainer.

-The GDN has massive reach, but think about retargeting before you drop a bunch of dough on people

accidently clicking on your banner.

2. Facebook Ads

Over the last couple of years, the Facebook ad

platform has evolved a great deal. In it’s early days I was definitely a naysayer, but now it’s hard to find an online marketer worth their salt that doesn’t think Facebook offers extremely effective ways of driving targeted paid traffic.

Not only can you choose the type of people you want to reach (gender, age, occupation, to name a few), but you can also target audiences that are similar to your existing customer base.

That’s right, Facebook will actually find people similar to the ones who have already purchased your product.

You can do all the demographic, geographic, contextual, or behavioral targeting you want, but I’d take the behavior of actually paying for your own product, over any of that, when it comes to finding your next customer.

The downside of a constantly evolving platform is that you’ll need to keep up with the changes regularly via blogs

and updates on their platform. I’ll actually go as far as to say that the key to success on Facebook is to stay connected to their updates. So seriously, stay up-to-date on their updates.

In short

-Get your Lookalike Audience on!

-And follow people like Jon Loomer like a hawk.

3. Outbrain Amplify

OK, obviously I’m extremely biased here, but you can’t dispute the facts.

When a company outranks Google and Facebook for unique visitors on a comScore top 30 list, and you’re looking for paid traffic sources, I’m pretty sure you need to check it out.

Now, we definitely won’t take your ads like Facebook and Google, but there’s no question you’ll want to use us to drive traffic to those awesome blog posts, articles, videos, and third-party reviews…

This is where you start the relationship with your potential customer, bringing them down the funnel by providing nothing but valuable, useful, funny, and endearing content.

Similar to Facebook and AdWords, Amplify offers a cost-per-click bidding system, the ability to test multiple

headlines directed to the same content, device targeting, and geographic targeting.

Our premium network of publishers ensure that your always getting traffic from high quality sources.

More importantly though, the algorithms behind our content discovery platform are constantly working to find the most engaged audience for your content.

The people who click our content recommendations are far more engaged than people who come from search or social, and we can prove! Here’s are a couple of the results you’ll find in our Discovery vs Search vs Social Audience Engagement Study:

While Outbrain may be best for building that relationship with great content, many of our customers have seen

great success using us to drive traffic to a recent press article or blog post, and then retargeting that person in Google’s Display Network or through Facebook’s Custom Audience retargeting.

So in reality, social, search, and discovery actually work together quite nicely.

In short

-Outbrain outranks Google & Facebook for monthly unique visitors, so when looking for paid traffic sources,

we are a must!

-Use Outbrain Amplify to drive highly engaged traffic to your great content, then retarget those Online Marketer on the GDN and Facebook.

4. LinkedIn Ads

For those of you in the B2B market, LinkedIn Ads could be a great paid traffic source.

Their 3 main advertising options are sponsored updates, display and text ads, and InMail.

It’s hard for the B2B marketer not to be intrigued by a platform that allows you to target by job title and job functions. Other targeting options are location, age, gender, skills, company by name, industry, company size, school, and group. LinkedIn’s network is priced on a cost-per-click and it’s pretty expensive.

You won’t find any targeting for less than $2 per click, and a lot of the targeting will start at $4.50.  For example this one:

With their sponsored updates offering, you can not currently target people on only mobile or only desktop, and according their SVP of Product & User Experience, Deep Nishar, this year over 50% of their global audience will be mobile. So make sure your mobile experience is great if you’re doing any sponsored posts. LinkedIn just announce the opening of their API to ad partners, so definitely keep a close eye on what types of features their partners will be announcing.

In short

-It’s an expensive place to start with Online Marketer.

-For the B2B Online Marketer the targeting is almost impossible to ignore, but if your doing sponsored updates, make sure you have a great mobile experience for your visitors.

5. Twitter Ads

Twitter has some pretty sweet targeting options. Probably one of the coolest ones is that you can target people who are tweeting about a particular television program. That’s probably not great for driving traffic though. You can also target by keyword, interests and followers, and even tailored audiences, similar to what Facebook is doing with their Custom Audience targeting. Their “Tailored Audiences” support page is definitely worth a read.  One of my favorite features of Twitter Ads is their lead card feature that allows you to collect someone’s email address without leaving twitter.

All that said, twitter’s CPC is typically pretty expensive, and before you drop a ton of cash here, make sure your prospective customer spends time here. What does the Online Marketer that comes from Twitter to your website currently do? If you’re already getting conversions, then definitely go for a test!

In short

-Great targeting options.

-But make sure this is where your audience hangs out.

Conclusion

The customer journey is extremely varied, so remember that in reality a mix of pay-per-click advertising

and other organic channels is probably the best way to bring potential customers down the funnel.

As long as you understand the importance of building trust and providing value first without asking for anything in return, you will achieve results from these paid traffic sources. And don’t get too caught up in expecting people to go down the funnel the way you want them to.

What are your top 5 paid traffic sources that every online marketer should be testing?

 THE ENGAGEMENT BATTLE IS ON!

Measuring engagement by traffic source offers insights into how audiences interact with your content.

Download our report comparing Search vs Social vs Discovery traffic sources.

Please follow us on Facebook, Twitter, Google+

Build Outbound Links For Better SEO ?

How To Build Outbound Links For Better SEO ?

 

Outbound links are those that point from one site to another relevant one, which helps search engines to understand your place in the industry and build trust about your site’s quality.

Increase Your WebSite Page Rank with Keyword

Page Rank with keyword could be a link analysis algorithmic rule that is employed by search engines to see relative importance of your link at intervals their information. Here I’ll tell you the way to extend page rank.