Just creating a website nowadays is probably not enough – you need to popularize it and make sure that it works all the more for you. Getting quality web traffic towards your website is all that matters. Continue reading
In two months time it will be 2016 already, and yet many (link builders) are still worrying about the fact that they are getting more nofollow links than dofollow.
But does it really matter?
Three years ago, SEO is all about getting dofollow links, but that’s not the case anymore. Continue reading
If you have any problems with getting high rankings, or if you lost them after any of the Google updates, regardless whether you’re new to Google SEO Tips or you are a SEO expert, make sure to carefully read this guide and follow all advice given to get in the Top 10 on Google. Continue reading
Long Tail Keywords For every successful website, say one that runs a PPC program, long-tail keywords is most likely a part of the strategy. Long-tail keywords is a term used to refer to any search query that consists of more than 3 words.
Long tail keywords often have low cost-per-clicks as well as low search volume, yet many companies running PPC campaigns tend to overlook them.
Even though individual words contained in long tail keywords don’t have a significant impact on PPC programs, when measured in aggregate form, they have a potential of transforming results by lowering Cost-Per-Head and Cost-Per-Click thus increasing click-through-rates as well as the overall quality score.
Now, how do you find long-tail keywords? There are many ways to do that. Here are 6 ideas that will help you start building long-tail keywords for your online business:
If you’ve been running an Adword campaign, you can easily access search query reports for the previous months. What you’ll get are the results of all the terms that your ads showed up for.
Secondly, you’ll get terms that you already don’t have in your account.
It’s the most effective way of building your list for long-tail keywords since the results come directly from real users in regards to your campaign.
If you want to make the most out of search query reports, run them at least once every month and take note of all the new terms you don’t have in your account.
The best way to do this is to append all your keywords with the name of your country, city, town, village etc.
For instance, if your keyword was ”cooking class” and your town was Boston, you could say–”Boston cooking class” or something related to that. Your main focus should be on search queries that users search for in your locality.
Use qualifying terms with your keywords together. If you sell shoes for example, you could add colors, gender, style and size to your keywords.
If the root query was ”boots”, categorize your keywords into themes and columns and start with the root term ”boots”. In the column section, include the colors of the boots available.
Dedicate another column for the style of the shoes you are selling. Add as many columns as possible and then run a summary of all the root terms you’ve appended to all qualifying keywords.
Tools such as keyword Spy lets you know which terms your competitors are bidding on. Using this technique, you can identify other ”long-tail” opportunities you are not utilizing.
There are two things you are likely to find; Either you’ll notice that they are ignoring long tail keywords, or they are just focusing on certain local areas that’s worth testing as well. However, ensure that you use other search engines besides Google because these still account for 20% of all the searches in the U.S.
If you use HubSpot for example, you can find this data by setting up a Google custom or site search box, and this can be installed by a HubSpot Service Provider.
You’ll be surprised that visitors are very specific on what they search for online.
These searches range from geo-focused, or sometimes they are put in the form of questions, geared towards a particular product/service.
This data represents the exact queries that visitors searched for to land onto your website. So you can take advantage of that information for the benefit of your business.
Always stay updated with traffic from organic search referrals.
Even though Google recently updated their system regarding encrypted searches, the new order means that you won’t be able to trace the exact keywords that people searched on Google to arrive at your website.
That’s so unfortunate.
You can’t penetrate a competitive market and succeed without focusing on long-tail keywords. If you are just starting out, you might find that ranking your business well for competitive keywords is a challenge.
You need to learn how to dwell on specific and less competitive keywords that will make your website effective. Use the 6 effective ways to identify long tail keywords above.
Wow, there’s a lot of ways to spend money online to help grow your business. Deciding which Online Marketer sources to focus on can be pretty overwhelming. Focus is essential when optimizing your marketing mix, so we’ve identified 5 paid traffic source that you should master or at least test, before looking elsewhere.
This one’s a no-brainer. Adwords offers one of the most versatile paid traffic solutions around, both for search and display advertising.
Targeting someone by what they search online is an excellent way of understanding a visitors intent to buy your product.
Often referred to as reaching someone at the “bottom of the funnel”, Adwords can be extremely effective at targeting people who are ready to buy.
Unfortunately that portion of the funnel can be pretty small, so how you attract visitors at the top of the funnel
and coax them down the funnel with great content and best practice inbound marketing tactics is the hard
(or harder) part of Online Marketer. In the early days of the internet this might have been possible with the
Google Display Network (GDN), but now due to banner blindness, for the most part we don’t really see these ads; and ya gotta see ‘em to click ‘em (you can quote me on that).
Here’s a heat-map study from the Nielson Norman Group showing just how much people ignore display advertising.
That being said, a hugely effective tactic that the GDN can be used to execute, is retargeting. Coupled with some of the below paid traffic sources, retargeting is a great way of advertising only to people who have already shown interest in your company by visiting your website.
And not your entire website, but a particular page on your website, like…I don’t know… your pricing or checkout page!
(yeah, pretty good indicator of someone who’s thinking about pulling out their wallet)
-If you know what keywords your customers are punching into Google, Adwords is a no-brainer.
-The GDN has massive reach, but think about retargeting before you drop a bunch of dough on people
accidently clicking on your banner.
Over the last couple of years, the Facebook ad
platform has evolved a great deal. In it’s early days I was definitely a naysayer, but now it’s hard to find an online marketer worth their salt that doesn’t think Facebook offers extremely effective ways of driving targeted paid traffic.
Not only can you choose the type of people you want to reach (gender, age, occupation, to name a few), but you can also target audiences that are similar to your existing customer base.
That’s right, Facebook will actually find people similar to the ones who have already purchased your product.
You can do all the demographic, geographic, contextual, or behavioral targeting you want, but I’d take the behavior of actually paying for your own product, over any of that, when it comes to finding your next customer.
The downside of a constantly evolving platform is that you’ll need to keep up with the changes regularly via blogs
and updates on their platform. I’ll actually go as far as to say that the key to success on Facebook is to stay connected to their updates. So seriously, stay up-to-date on their updates.
-Get your Lookalike Audience on!
-And follow people like Jon Loomer like a hawk.
OK, obviously I’m extremely biased here, but you can’t dispute the facts.
When a company outranks Google and Facebook for unique visitors on a comScore top 30 list, and you’re looking for paid traffic sources, I’m pretty sure you need to check it out.
Now, we definitely won’t take your ads like Facebook and Google, but there’s no question you’ll want to use us to drive traffic to those awesome blog posts, articles, videos, and third-party reviews…
This is where you start the relationship with your potential customer, bringing them down the funnel by providing nothing but valuable, useful, funny, and endearing content.
Similar to Facebook and AdWords, Amplify offers a cost-per-click bidding system, the ability to test multiple
headlines directed to the same content, device targeting, and geographic targeting.
Our premium network of publishers ensure that your always getting traffic from high quality sources.
More importantly though, the algorithms behind our content discovery platform are constantly working to find the most engaged audience for your content.
The people who click our content recommendations are far more engaged than people who come from search or social, and we can prove! Here’s are a couple of the results you’ll find in our Discovery vs Search vs Social Audience Engagement Study:
While Outbrain may be best for building that relationship with great content, many of our customers have seen
great success using us to drive traffic to a recent press article or blog post, and then retargeting that person in Google’s Display Network or through Facebook’s Custom Audience retargeting.
So in reality, social, search, and discovery actually work together quite nicely.
-Outbrain outranks Google & Facebook for monthly unique visitors, so when looking for paid traffic sources,
we are a must!
-Use Outbrain Amplify to drive highly engaged traffic to your great content, then retarget those Online Marketer on the GDN and Facebook.
For those of you in the B2B market, LinkedIn Ads could be a great paid traffic source.
Their 3 main advertising options are sponsored updates, display and text ads, and InMail.
It’s hard for the B2B marketer not to be intrigued by a platform that allows you to target by job title and job functions. Other targeting options are location, age, gender, skills, company by name, industry, company size, school, and group. LinkedIn’s network is priced on a cost-per-click and it’s pretty expensive.
You won’t find any targeting for less than $2 per click, and a lot of the targeting will start at $4.50. For example this one:
With their sponsored updates offering, you can not currently target people on only mobile or only desktop, and according their SVP of Product & User Experience, Deep Nishar, this year over 50% of their global audience will be mobile. So make sure your mobile experience is great if you’re doing any sponsored posts. LinkedIn just announce the opening of their API to ad partners, so definitely keep a close eye on what types of features their partners will be announcing.
-It’s an expensive place to start with Online Marketer.
-For the B2B Online Marketer the targeting is almost impossible to ignore, but if your doing sponsored updates, make sure you have a great mobile experience for your visitors.
Twitter has some pretty sweet targeting options. Probably one of the coolest ones is that you can target people who are tweeting about a particular television program. That’s probably not great for driving traffic though. You can also target by keyword, interests and followers, and even tailored audiences, similar to what Facebook is doing with their Custom Audience targeting. Their “Tailored Audiences” support page is definitely worth a read. One of my favorite features of Twitter Ads is their lead card feature that allows you to collect someone’s email address without leaving twitter.
All that said, twitter’s CPC is typically pretty expensive, and before you drop a ton of cash here, make sure your prospective customer spends time here. What does the Online Marketer that comes from Twitter to your website currently do? If you’re already getting conversions, then definitely go for a test!
-Great targeting options.
-But make sure this is where your audience hangs out.
The customer journey is extremely varied, so remember that in reality a mix of pay-per-click advertising
and other organic channels is probably the best way to bring potential customers down the funnel.
As long as you understand the importance of building trust and providing value first without asking for anything in return, you will achieve results from these paid traffic sources. And don’t get too caught up in expecting people to go down the funnel the way you want them to.
What are your top 5 paid traffic sources that every online marketer should be testing?
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