6 Professional SEO Skills You Should Have

Job specialization has been the default framework for the past few decades, but today you can also notice a subtle shift towards a combination of general and specialized knowledge. One such area of intersection seems to be the SEO field, where marketing meets programming. They don’t have to meet, of course, but their interaction is what really makes you an Professional SEO.

So what is expected of you in order to be considered a true SEO “expert”?

New SEO Tools for Small Business Owners

Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+ by using seo tools. Users will also be able to access their applications in one place.

How to Boost your SEO with Google Adwords

Boost your SEO with Google Adwords

Many advertisers use Google AdWords as their major PPC network. However, in addition to using AdWords for getting paid traffic to your site, it can also be used for SEO. Here are some ideas how you can use AdWords for SEO.

For Keyword Research

The most valuable use of AdWords for SEO is to research keywords. Keywords are the basis of any SEO campaign and even if you are an expert in your niche, you should always research keywords simply because users frequently search for quite unexpected keywords and key phrases you as an expert will never think of. Needless to say, what matters most for high rankings is which keywords your target audience is searching for, not which keywords you as an expert think are most popular in a particular niche.

Google Adwords

In order to find what users are searching for, you need a keyword research tool. It is true that there are many special (free and paid) keyword research tools but Google AdWords Keyword Tool is light years ahead of them all.

How To Overcome Your Fears And Write The Perfect First Blog Post

Oh yeah! Blogging is kind of terrifying. And let me tell you some bad news that I’ve learnt from writing for a lot of different blogs over my career:

The first blog post never gets any easier.

And trust me, I would know – This is my first blog post at Spokal!

Whether you’re writing your first ever post, or just your first post for a specific blog/company, there’s a lot of pressure to get it just right.

But have no fear, help is here!

Here are some of the tips and tricks I’ve collected along the way that have helped me overcome my fears and writing the perfect first blog post!

How to Write First Blog Post

From the reader’s point of view, I would want to see four areas covered in first blog post.

 

First Blog Post # 1 – Who you are – how-to-overcome-your-fears-and-write-the-perfect first blog post. Tell me about your business, but also introduce me to the blog’s writers.  Share pictures.  The more information about yourself and your business that you are willing to share, the easier it will be for me as a reader to trust you.  This is very overlooked by many businesses but we want to see pictures of the people that work for your business and more importantly, those that will be writing for the blog.  It helps us identify and connect with them!