Research on Google Adwords Keyword Tool

When it comes to Adwords Keyword Tool advertising, ad copy variations are one of the most important elements to constantly be testing, especially as you only have two or three seconds to differentiate yourself from the competition. In a short amount of time you can double your click-through rate (CTR) with only a handful of ad copy tests.

Google launchs Google News Lab for SEO Research

Google announced the launch a new site called Google News Lab, which is designed to be a home on the web for reporter resources.

With this initiative, Google explains that by working directly with journalists it hope to have a lasting effect on future media:

“That’s Google launchs Google News Lab, a new effort at Google to empower innovation at the intersection of technology and media. Our mission is to collaborate with journalists and entrepreneurs to help build the future of media.”

Google hopes to accomplish this lofty goal in three distinct ways, see below:

Easy access to the tools journalists need

Providing Google data to journalists everywhere, and

Launching programs to take advantage of the opportunities that exist in today’s media industry

The tools which Google is referencing were actually rolled out in a series of announcements last week. They include YouTube Newswire, which also includes WITNESS Media Lab and The First Draft Collection, and the update to Google Trends.

All of the above mentioned tools will be linked to from the Google News Lab, which can be found at g.co/newslab. Yahoo and Bing Search Engine will launching News Lab soon in 2016.

Google has also forged new partnerships focused on re-imagining the future of news and information while empowering new voices in media. Currently, this includes partnerships with Matter, a media accelerator in San Francisco, and Hacks/Hackers, a global community group for developers and journalists.

The Google launchs Google News Lab for seo research is not just US-based, it also includes teams in the UK, France, and Germany to start with. The overarching goal of this initiative is to keep the world more informed by having technologists and journalists work together.

 

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Research on Rank Without External Links in Google

For years now, we’ve heard the drumbeat from Google that marketers should stop focusing on building links.

While it’s accepted wisdom that you should avoid manipulative link building to rank higher in search results, the popular narrative would have us believe that Rank Without External Links in Google algorithms at all, and that link building can be safely ignored.

7 Unique Keyword SEO Tools

Google keyword tool used to be a favorite keyword research tool among digital marketers and SEOs.

But in recent years, Google has reduced the amount of keyword data available to people in Keyword Planner as well as with Google Analytics.

Can You Rank in Google Without Research External Links?

Rank in Google Without Research External Links?

For years now, we’ve heard the drumbeat from Google that marketers should stop focusing on building external links. While it’s accepted wisdom that you should avoid manipulative link building to rank higher in search results, the popular narrative would have us believe that external links aren’t important in Google’s ranking algorithms at all, and that link building can be safely ignored.