How to Structure Your Website

This step in the SEO tutorial covers an essential strategy, so don’t miss this step! You’re about to learn how to organize your website content in a way that clearly communicates topic relevance to search engines. Proper internal linking (aka “virtual siloing”) and good site architecture lay the foundation for getting your website ranked for your desired keyword terms and phrases. In this lesson, you’re going to learn our recommended technique — siloing — including what it is, why silos are important, and the two approaches to structuring your website into SEO silos. Let’s get started!